WWE SmackDown vs. Raw 2010 delivers the empowering freedom to create, customize, and share gameplay experiences. It introduces significant gameplay improvements, including robust customization tools, new match types, and the new WWE Story Designer, which allows players to create their own WWE storylines. Road to WrestleMania mode also returns with new storylines and gameplay experiences. The game features enhanced online functionality and community support, offering players the ability to upload created Superstars, shows, storylines, and more.